Our Story
One Day. That’s All It Takes.
We founded One Day Brand in the parking lot of the gym, sitting in a car filled with uncertainty, frustration, and a deep hunger for change. Life had thrown its punches—a sudden job layoff, financial stress, and that overwhelming feeling of “what now?” But in that moment, we realized something powerful:
Every great thing starts with One Day.
For Co-Founder Daniel Lund, the journey to this mindset began long before that tough day. He was already pushing himself through 75 Hard, a grueling mental and physical challenge that taught him discipline, consistency, and the power of showing up daily. It was a test of resilience—early mornings, intense workouts, strict discipline, and the relentless pursuit of personal growth. After completing 75 hard for the first time, Daniel ran his first half marathon, showing the power of committing to One Day.
But life doesn’t care how much work you’ve already put in—it keeps testing you. When the layoff hit, it wasn’t just about losing a job; it was about facing the unknown. Yet, instead of spiraling, he leaned on the lessons from 75 Hard: control what you can, take it one day at a time, and keep moving forward.
That mindset is what sparked One Day Brand.
Small Steps, Big Results.
Our mission is simple: Success isn’t about giant leaps—it’s about the small, consistent steps that add up to life-changing results. The reps you put in at the gym. The discipline to follow through on your commitments. The courage to chase a dream. It’s the daily grind, the unseen effort, and the unwavering mindset that lead to transformation.
One day of showing up.
One day of pushing forward.
One day of believing in yourself.
Whether you’re rebuilding, redefining, or just getting started—One Day is all it takes.